The ROI of connection > the ROI of content

It was October 2024.

Someone commented on my Threads post about building trust online.

I DMed him the link to my free course.

Nothing fancy.

Just a simple response to a thoughtful question.

That led to a 30-minute video call.

Which led to another.

And last week, we met in person. In Taiwan.

He offered to drive my entire family around.

Took us to places usual tourists never see.

Made our trip extra special. No awkward small talk. No weird tension.

It felt like meeting an old friend I hadn’t seen in years.

All of that… from a single moment of engagement.

The Real ROI Most Creators Ignore

Everyone chases content ROI:

🔹 More likes
🔹 More views
🔹 More followers

But those metrics don’t change your life.

This did:

→ A friend.
→ An unforgettable trip.
→ Memories with my wife and son that I’ll carry forever.

And none of it happened because of content.

It happened because of connection.

What Are You Leaving On the Table?

Most creators are consistent.

They post. They comment. They “engage.”

But they don’t leap.

They don’t say:
→ “Want to hop on a call?”
→ “Let me help you with that.”
→ “I’d love to collaborate.”

They stick to the safe zone.

Because comfort feels easier than courage.

But here’s the brutal truth:

Comfort won’t change your life.

Courage will.

Try this instead →

🔹 Pitch the offer you’ve been sitting on
🔹 Reach out to the person you’ve been lurking on
🔹 Ask for the call, the collab, the shot

Yes, it’s scary.

But so is regret.

And the ROI?

Might just be unforgettable.

To your growth,
Vikko