The hidden meaning behind fear

🟠 Something to ponder: What if feeling afraid isn’t a sign to stop... but a sign to start?

A few months ago, I was gearing up to launch another free product.

I’d spent hours on it.

Writing, tweaking, second-guessing everything.

But the closer I got to posting about it... the louder the doubts became.

• What if no one likes it?

• What if I wasted all this time?

• What if I’m just embarrassing myself?

I must’ve stared at my screen for 10 minutes.

Thumb hovering over the “Post” button... cold sweat creeping down my back.

I started convincing myself:
Maybe I should wait a few days...
Maybe I should add more value...
Maybe I should tweak the headline just one more time...

I tried to talk myself out of posting.

But deep down? I knew what was happening.

That wasn’t my brain being “logical.”

That was fear — and I’ve learned something about fear...

Fear isn’t a red flag. It’s a compass.

The exact same thing happened before I posted my first Threads post.
Same thing before my second, third, and fourth free product.

Every time I pushed through the fear… something good came out of it.

More confidence. More connections. More momentum.

And now? I’m about to launch my first paid product.

Guess what? The fear’s back.

Same doubts. Same cold sweats. Same anxious thoughts spinning in circles.

But here’s what I’ve realized...

Fear doesn’t shrink. You just get stronger.

Every “mini launch” I’ve done over the past two years built my ability to take action despite the fear.

Each one was a rep. A chance to build the muscle of stepping forward when everything in me wanted to stay still.

That’s what’s giving me the courage to share this new offer with you next week.

So if you’re feeling stuck right now…

If you’re doubting yourself about posting, launching, or taking that next step.

Here’s your sign:

The fear you’re feeling? It’s probably pointing you in the right direction.

That’s exactly how I felt before every product I’ve shared. Especially this next one.

Next week, I’m launching something I wish I had when I started writing.

The thing that would’ve saved me hours of doubt, second-guessing, and staring at a blinking cursor.

I’ll share more soon... but for now:

If you’re feeling fear, follow it. It’s probably pointing you toward something worth doing.

I’m rooting for you.

To your success,
Vikko