I always wanted to go viral.

I always wanted to go viral.

But last week, I had a major realization that shifted my mindset, and I just had to share it with you.

If you’re a fellow part-time content creator, this is for you.

You know how we always think we need a huge following to make a significant impact or earn big money? Well, I learned that’s not necessarily true.

For the past 11 months, I’ve been writing consistently on Threads.

My goal? To build a huge following.

I kept telling myself, “Once I hit 1,000 followers, I’ll be good.” But then I hit 1,000 followers, and guess what? The goalpost moved.

“Okay, maybe 2,000 followers will do the trick.” Here I am at 2,000 followers, and it still feels the same.

I watched a video by Alex Hormozi, (5 times to be exact) and it was like a lightning bolt struck me. He talked about how you can have a small following and still make $1,000,000 a year.

The Game-Changing Story

In the video, Hormozi shared a story about someone who had:

• Less than 6,000 followers

• Posted just one post and one story a day

• Only eight people on her email list when she made her first sale

• An account that wasn’t even Meta verified

Imagine that! Here I was, chasing likes and followers, thinking that was the key to success. But this person was making a huge impact with a small but dedicated audience.

It reminded me of an important insight:

BIG LESSON: it is better to have a few people that genuinely trust you instead of many people who slightly like you.

From this eye-opening experience, here are THREE LESSONS that I was reminded of:

FIRST. Niche Down: Focus on being specific rather than trying to appeal to a broad audience.

Each of my posts on Threads were primarily aimed at reaching more people.

Hormozi says, “The followers will make you famous; understanding business will make you rich.”

I remember starting out and trying to write for everyone – it felt scattered and exhausting. Narrowing my focus is the way to go.

SECOND. Avoid Vanity Metrics: Likes and follower counts are not the ultimate measure of success.

When I was starting, I used to obsess over my follower count, thinking it was a direct reflection of my success.

But then I noticed, despite having more followers, my interaction and impact felt superficial.

It’s more fun to have an authentic connection with my audience.

THIRD. Quality Over Quantity: Each like and follower is a person behind the mobile phone.

I started visualizing the real people behind the numbers, and it changed my approach.

Remember, you don’t need a HUGE following to be impactful.

Just start with those who have placed their trust in you. Help make their lives better.

Your impact is measured by the value you provide, not the number of followers you have.

To a better content creation journey,
Vikko

PS: Highly recommend you to watch the video here: